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Avijit Mitra

Enrich certified as world’s first ‘Trusted Salon’

Enrich Salons received a round of applause from the retail and shopping centre industry captains at a glittering function at Renaissance, Powai Mumbai on April 11, 2018 where it was officially awarded the ‘Trusted Salon’ certificate for having successfully...

OnePlus elevates customer experience in India; partners with Croma to offer premium experiential touch points

Global mobile technology company, OnePlus has announced partnership with Croma, India's largest and the most premium electronics retail chain, to create more offline touch points for the experience and purchase of OnePlus products across key cities in India. With customer...

Avijit Mitra, CEO, Infiniti Retail Ltd.

Avijit Mitra, CEO, Infiniti Retail Ltd. Avijit Mitra, a Chartered Accountant by education, has had an illustrious career with the Tata Group over the last 26 years. He joined the group as an Internal Audit Assistant in Tata Global Beverages Ltd (erstwhile Tata...

Samsung opens Galaxy Zone at Croma in Juhu

Samsung India has opened its first Samsung Galaxy Zone, a premium shop-in-shop with enhanced consumer experience, at Croma’s flagship store in Juhu, Mumbai. The brand new Samsung Galaxy Zone will enhance the product experience that Samsung consumers enjoy and is...

Avijit Mitra replaces Ajit Joshi as Croma CEO

Infiniti Retail, the subsidiary of Tata Sons, which manages the consumer electronics retail business of the Tata group under the Croma brand name, has announced the appointment of Avijit Mitra as the Chief Executive Officer. Mitra was the Chief Financial...

Croma set for 10 additional stores in FY 16

Tata Group's Croma, a consumer durables and electronics chain is looking to open a dozen more stores during this financial year, though it is still to formally appoint in anew head following the exit of former MD & CEO...

Ajit Joshi to exit Croma in management rejig: Reports

Ajit Joshi, CEO and MD of Infiniti Retail Ltd, which operates Croma, India's leading CDIT retail chain, is reportedly moving out of his role at the Tata Group-owned company. Unconfirmed media reports indicate that Joshi and marketing head Deepshikha...
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The Rise of Gold Jewellery in Fast Fashion

The rising trend of fast fashion in gold jewellery is compelling retailers to navigate the delicate balance between luxury...
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