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Top five virtual fashion influencers to follow in 2023

Meet the top five fictional, computer-generated influencers that are sending the digital world into overdrive Bengaluru: Virtual fashion influencers have been creating a splash in digital media marketing for the past few years. Despite their digitized appearance, these personas have...

How technology is reshaping the procurement industry

The sourcing industry has undergone a transformational shift over the past few years as technology continues to disrupt traditional procurement practices. The arrival of e-commerce and the integration of automation, Artificial Intelligence (AI), and cloud-based sourcing has created a...

How digital technology is enhancing visual merchandising

How technology is being used in visual merchandising for a range of benefits from getting insights into the most popular products, their ideal placement inside the store to assessing the nature of footfall, dwell time and purchase history By Sunil...

5 ways to leverage the power of ChatGPT in retail

ChatGPT has various uses cases in retail across customer experience, supply chain and market research Artificial intelligence (AI) bot ChatGPT has been making waves across the world with its powerful capabilities. Developed by the company OpenAI led by chief operating officer Sam Altman,...

Myntra launches MyFashionGPT powered by ChatGPT

The new feature enables shoppers to search for specific needs by typing text in a manner that closely resembles natural speech Bengaluru: Fashion e-commerce marketplace Myntra has introduced MyFashionGPT, powered by artificial intelligence chatbot ChatGPT, to enable natural language-based queries...

Myntra launches AI-based personal style assistant feature

The feature—My Stylist—uses comprehensive machine learning, computer vision algorithms, and multiple deep-learning techniques to enable recommendations and has been designed in-house at Myntra Bengaluru: Fashion e-commerce marketplace Myntra has launched a first-of-its-kind feature My Stylist, an AI (artificial intelligence) powered end-to-end...

₹400 Bn EBITDA Opportunity With Advanced Analytics and AI in Retail by BCG-RAI

The report highlights innovative ways in which retailers globally leverage advanced analytics and AI across the value chain A joint initiative by Global consulting firm Boston Consulting Group (BCG) and Retailers Association of India (RAI), the ‘₹400 Bn EBITDA Opportunity...

E-commerce shopping will get more experiential, says Kumar P. Saha of ndhgo

ndhgo founder Kumar P. Saha speaks about the evolution of e-commerce and how his company is helping retail ecosystem players to make the most of the lucrative online opportunity E-commerce is a 1.8 trillion ($25.75 billion) market in India with...

Advanced analytics and AI will help Indian retailers unlock a ₹400 billion EBITDA opportunity: BCG-RAI Report

The report also provides a roadmap for Indian retailers on how to get started with the adoption of advanced analytics and AI Bengaluru: Retailers globally leverage advanced analytics and AI across the value chain, which will help to unlock a...

Making CX click for small businesses

Small and medium e-commerce businesses can use CX to level up their growth. Here’s how… By Jenny Choo The estimated revenue of the Indian e-commerce business in 2022 stood at US$79 billion and is expected to reach US$350 billion by 2030,...
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Meena Bazaar opens its first store in Mumbai

The new Meena Bazaar outlet is located at the Oberoi Mall in Goregaon Bengaluru: Delhi-based ethnic wear retailer Meena Bazaar has...
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