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Arindam Saha

The Inner Story

The Indian innerwear industry is on an upswing with Indian men and women opening up and being more experimental and fashionable than ever before. The intimatewear plays a vital role in building confidence and allowing people to make a...

Polyester Based Textiles to Bring the Next Big Change in Indian Textile & Apparel Industry

The world has tilted its fiber mix in favor of polyester fiber, India has remained cotton focused. Cotton accounted for nearly 55 percent of total fiber consumption in 2012. However, consumption of polyester fiber is gaining momentum due to...

Survival of Handloom Beyond Subsidies

Handloom sector is surviving on the subsidies, but it should be able to sustain challenges from the powerloom sector and create its unique position. Arindam Saha pens down his thoughts that help to strengthen the handloom sector.“Weaving Gamcha (hand...
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Max Fashion launches new youth centric brand ‘Urban’

The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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