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Apple to open first store in India in November

The ‘Apple Store’ is all set to debut in India, though not operated by Apple Inc. As per reports, they will be debuting in India in partnership with Tata-owned consumer electronics chain Croma, which will host Apple at six...

Engaging shoppers: The key to retail success

With due respect to Jane Austen … it is a truth universally acknowledged that a person with money in their pocket must be in want of a shop to spend it in. Out of necessity, indulgence or any nuance...

Sandeep Singh: Enthusiasm is Contagious

Sandeep Singh, CEO, Freecultr believes that enthusiasm is contagious. he is extremely passionate about being an entrepreneur and enjoys every minute of it.CAREERAn enduring memory from early career days… It revolves around building up perations and business for my...

The MobileStore Launches ‘The MobileStore Lounge’ in Mumbai

The MobileStore has launched the first ever smartphone destination, The MobileStore Lounge in High Street Phoenix and Phoenix Market City, Mumbai.Mobile technology is ever changing and can be confusing and complicated at times. According to the company, The MobileStore...

Loyalty Programmes: A Saviour in Slowdown

Today's chief marketing officers confront a painful reality: Their traditional mass marketing model is broken. A rising tide may lift all boats; a falling one reveals who has invested wisely in marketing and at right times. Engagement with customers...

Riding on the Business of Social Expression

Long before people started communicating with each other using the World Wide Web (commonly, the WWW), the best means to convey an expression was using a greeting card. The generation today wouldn’t really identify with the sentiments that a...

Promart opens two more stores in Gujarat

Multi-brand retail chain, Promart Retail has opened two more stores in Gujarat at Vadodara. Situated at Seven Seas Mall, Fatehganj and Aditya Birla More Mall, Manjalpur and spread over 2,150 and 5,100 sq.ft. respectively, the new stores stocks apparel,...

Promart Retail India opens multi-brand store in Ahmedabad

Promart Retail India, a multi-brand household retail chain, has opened its first retail store in Ahmedabad. Spread across 12,000 sq.ft., the store offers a range of apparel, accessories, bed linen, home furnishings, toys, and electronics targeting men, women, and...

Mobile Magic

What’s more, shoppers are embracing these c ommuni c a - tions, viewing them as enhancements to their shopping experience for the convenience and time savings they deliver. “With so many cell phone users now using iPhone and Android...

JCPenney CMO retires after eight years at the helm

Mike Boylson, CMO of JCPenney, retired this month after more than eight years as the retailer's marketing leader and 33 years at the company. JCPenney has yet to name a replacement. Bill Gentner, SVP of marketing planning and promotions, will...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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