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The Indian fashion retail industry needs to be more consumer centric:...

"India's apparel fashion business has a long way to go with per capita consumption being as low as $50...
Click To Brick: Flipping the script

Clicks To Bricks: Flipping the script

This digitization of shopping has created a tectonic shift in shopping behaviour and ways of doing business. While establishing...
Myntra records biggest EORS ever; 65 pc new customers and 60 pc sales from Tier 2 and 3 cities

Myntra records biggest EORS ever; 65 pc new customers and 60...

The nation’s most awaited fashion sale, Myntra’s ‘End of Reason Sale’, held between December 22-25 concluded with over 1.7...
Myntra clocks Rs 5 crore within the first five minutes of the sale

Myntra clocks Rs 5 crore within the first five minutes of...

The 7th edition of Myntra’s End of Reason Sale (EORS) opened at 12:00 am on December 22 to a...
Myntra eyes 8 pc revenue from personal care segment in 2 years

Myntra eyes 8 pc revenue from personal care segment in 2...

Fashion e-commerce major Myntra is investing in growing personal care segment to cater to the masstige section and expects...
‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique association with GOONJ

‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique...

Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21.This...
Myntra launches handloom brand 'Navibhu'

Myntra launches handloom brand ‘Navibhu’

Myntra, India’s leading platform for fashion and lifestyle has launched its own handloom brand ‘Navibhu’ with a view to...
Myntra associates with Ministry of Textiles to support weavers and promote the handloom industry

Myntra associates with Ministry of Textiles to support weavers and promote...

Myntra officially launched its CSR initiative in association with the Union Textile Ministry, to work directly with weavers and...
Decoding new Mango stores: From technology to design

From Technology to Design: Decoding the new Mango stores

Flipkart-owned online fashion retailer, Myntra - which is confident of hitting profitability by the end of this fiscal - was awarded...
Myntra targets 10-15 pc sales from Omnichannel brands

Myntra targets 10-15 pc sales from Omnichannel brands

Myntra, India’s largest platform for fashion and lifestyle, is looking forward to clock 10-15 per cent sales from the...