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What Women Want: Western wear that’s trendy, yet comfortable

India is home to nearly 1.2 billion people, of which 48.5 percent are women. Out of this, 48.1 percent...

Women’s Denim Segment: Market trends, growth drivers and innovations

India is the fifth largest destination in the global retail space, making the Indian apparel industry the second largest...

Creating in-store consumer connect

What makes a brand outlet stand out from the rest when all of them are grouped together in a...
Madame opens its second store in Indore

Madame opens its second store in Indore

Madame, a leading women’s wear fashion brand from Jain Amar Clothing Pvt. Ltd., has launched its new store in...

What retailers want from EOSS?

End of season sale, or EOSS, fetches more footfall as well as a different set of new customers along...

Franchising- The Retail Way Forward

To put things in context, it will be interesting to go back a bit in history to understand what...

How well do we know our customers?

Having a good understanding of customers can help both retailers and brands to increase their sales exponentially. The more...

Value-Added T-shirts in Demand

Akhil Jain, Creative Director, Madame shares the philosophy, production, and style of the t-shirt and knitted top category.Akhil Jain...