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Ajay Parihar

Dabur extends Chyawanprash with sugar-free variant

FMCG major Dabur India has launched a sugar-free version of its popular ayurvedic product Chyawanprash to reach out to increasingly health conscious consumers. "This marks a first for Dabur and for the healthcare industry in India... Dabur Ratanprash in a...

Dabur rides on Anil Kapoor’s apparent agelessness to plug Ratnaprakash

Dabur India Ltd, India's leading FMCG company, today announced the signing of Bollywood actor Anil Kapoor as the new brand ambassador for its latest offering Dabur Ratnaprash. A new TVC featuring the actor with the tagline: ‘Feel the Power...

Hajmola Enters Pure Confectionery Market with Chuzkara

FMCG company Dabur India Limited has announced the extension of its popular brand Hajmola into the pure confectionery space with the launch of Hajmola Chuzkara, a first-of-its-kind semi-liquid candy with a khatta-meetha taste. The new brand Hajmola Chuzkara will...
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Footwear brand Trase reacquired from Upscalio, raises $0.5mn

Trase was acquired by Upscalio in 2021 as part of its strategy to build a diversified portfolio of brands...
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