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Global Brands in India: The Latest Wave

Foreign Brands Sailing in Indian Waters With its huge catchment and consumption positive demographics the attractiveness of India as a destination market was never in doubt but the pre-game rules threw questions. “Are Indian manufacturers equipped to produce the high-end...
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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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