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Govt asks advertisers to submit self-declaration certificate from June 18

The self-declaration has to be submitted for all new print, digital, television and radio advertisementsNew Delhi: The government on Monday asked all advertisers and advertising agencies to submit a self-declaration certificate making it clear that the advertisement does...

Meesho aims to grow merchant base 10 times to 1.1 cr by 2027

Meesho charges zero commission from sellers on their sales but charges for services like advertisement, logistics and other business tools that it provides to merchantsNew Delhi: With the government relaxing GST rules for online sellers, Softbank-backed Meesho aims to...

5 brands that achieve maximum impact with minimum advertising

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

These 5 brands spend the least on advertising

These brands shell out the minimum for traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A...

Lulu Group unveils Kerala’s first AR billboard in Thiruvananthapuram

The 40 ft X 15 ft life-sized billboard is located near Fair Exports, Pattom, Thiruvananthapuram Bengaluru: Multinational conglomerate Lulu Group became the first in Kerala to put up an augmented reality (AR) billboard for its marketing activities, according to the company's post on...

Amul Zydus slugfest goes to round two

Amul, which is the biggest butter brand in the country, has raised serious objections on the advertisement by Zydus Cadila. Zydus Cadila’s most recent campaign to promote its NutraLite margarine brand, states that its product is better than butter.Gujarat...
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Budget 2024: Jewellery sector welcomes custom duty reduction on precious metals

The reduction in duties will bring down input costs, increase value addition, promote export competitiveness and boost domestic manufacturing New...
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