Aditya Birla Group

Social distancing, masks, and a lockdown. The COVID-19 pandemic is forcing people to stay at home, work from home and buy from home. Despite the lockdown being lifted in phases, the economy beginning to limp back to the ‘new...

Liva, the fashion ingredient brand from Birla Cellulose, part of Grasim Industries Ltd, flagship company of US$ 48.3 billion Aditya Birla Group, has launched Antimicrobial fibres, a breakthrough innovation that not only kills viruses and bacteria, but also inhibits...

Samara Capital-Amazon owned food and grocery retail chain More Retail appointed Vinod Nambiar as Managing Director. Prior to joining More Retail, Nambiar held leadership assignments at Hindustan Unilever India and Colgate Palmolive. In his previous stints he worked across geographies...

Shivkumar or Shiv as he is popularly known is currently Group executive president at Aditya Birla group for strategy and Business development. He joined the ABG Group in January 2018. Prior to this, Shiva was Chairman and CEO for PepsiCo...

The US$ 48.3 billion Aditya Birla Group’s leading fashion ingredient brand Liva on Thursday inaugurated a state- of- the- art Liva Accredited Partner Forum (LAPF) Studio in Jaipur in association with Garment Exporters Association of Rajasthan (GEAR). This is the...

The East Indian retail market has been on a growth trajectory since the evolution of new Millennials population. Analysts have attributed this upward swing to the evolving middle-class, rising disposable incomes and growing aspirations for improved living standards, especially...

The saree is a wonder in itself. It’s unarguably one of ancient most form of apparel known to humankind, with references of it dating back to the Vedas as well as records from the Indus Valley Civilisation. Yet, from...

Jaya Shree Textiles' fabric brand Linen Club expects to double its business to Rs 1,500 crore and add 200 stores in its sales network by 2024, said a company official.According to a PTI report: As part of expansion, the...

India’s retail sector has been undergoing structural changes for the last two decades. Shopping malls, lined with specialty retailers, started dotting the retail markets of the country’s top cities during the mid-1990s. Since then, the ‘mall culture’ gradually pervaded...

Shardah Uniyal is a brand marketing professional with around 19 years of experience in lifestyle and retail, fashion brands viz. Tanishq, Mahindra and Mahindra and Lakme.Currently, she heads Birla Cellulose’ branding and communication function which includes its flagship consumer...