Aditya Birla Group

Birla Cellulose, the cellulosic fibre producing division of Indian multinational conglomerate Aditya Birla Group, will exhibit its latest nature-themed Spring/Summer 2016 collection at the upcoming trade event Première Vision Yarns, Paris. Birla Cellulose will exhibit the line at Hall 5,...

Men’s lifestyle brand Grasim has come up with 'Marsala' – pantone colour of the year with its latest range of jackets and fabrics that caters to fashion forward men wanting to make a definitive style statement. Apt for social...

Planet Fashion, a multi-brand outlet for men’s wear in Kathmandu valley has launched a new range of winter clothing for style-conscious consumers. The collection includes more than 100 winter garments like jackets, blazers, sweatshirts, hoods, long shirts and pants...

In order to make the brand more accessible to a larger audience, the leading men's wear fabric and ready-made brand Grasim has announced an exclusive tie-up with e-tailer Amazon.in.According to the strategic partnership, Grasim will engage more closely with...

Apart from retail growth in urban and tier-I cities, there is also a radical shift witnessed in consumption patterns in smaller towns with people moving beyond necessities and using products that were once sold only in urban areas. The...

The new age fabric made with natural fibres from Pulp & Fibre Business of Aditya Birla Group, Liva has announced its association with AND, Global Desi, Allen Solly and Van Heusen - some of the biggest players in the...

Kumar Mangalam Birla will directly purchase a stake of about 16 percent in cement to garments maker Century Textiles and Industries, which he is eventually set to inherit from grandfather Basant Kumar Birla, according to a notice to shareholders.Four...