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Adidas opens Home Of Sport concept store in Mumbai

The stand-alone store, located on the Linking Road, occupies a retail space of 6,307 sq. ft. spread across 4 floors Bengaluru: Athletic apparel and footwear brand Adidas has launched its Home Of Sport concept store in Mumbai on the Linking Road,...

Adidas launches its biggest factory outlet in South India

The new outlet is spread across 7,500 sq. ft. and is situated on the NH Bypass Road, Edappally, Kochi, ErnakulamBengaluru: Athletic apparel and footwear brand Adidas has launched a stand-alone exclusive brand outlet in Kerala, a company official wrote on...

Myntra adds Adidas by Stella McCartney to its luxury portfolio

Offering over 60 options, Myntra is the first platform to host the Adidas by Stella McCartney collection in India Bengaluru: Fashion e-commerce platform Myntra has launched the functional sportswear collection Adidas by Stella McCartney to its luxury portfolio, the e-tailer said...

The Power of One: Shopping malls & retailers must join forces to prevail

Shopping centres – the hubs of economic, commercial and social activity in India – faced an unprecedented situation this year. A pandemic, lockdown, unlocking phase, a second and a third wave of the virus severely crippled the industry. Malls...

The Power of One: Shopping malls & retailers must join forces to prevail

Shopping centres – the hubs of economic, commercial and social activity in India – faced an unprecedented situation this year. A pandemic, lockdown, unlocking phase, a second and a third wave of the virus severely crippled the industry. Malls...

Fashion accessory brands step into bullish footwear category

At the recently re-launched Central at Ambience Mall, Vasant Kunj, Kishore Biyani, Chairman, Future Group, announced his company is planning to step up the group’s focus on men’s footwear retail. At Central, Hyderabad, the footwear section spans across 30,000...

adidas Originals opens first brand owned exclusive outlet in India

The pioneering sportswear brand for the streets, adidas Originals celebrated originality with India Brand Ambassador, Ranveer Singh, at the brand’s newest street style hood in the capital city at DLF Promenade, Vasant Kunj. The evening marked the official launch of...

New adidas initiative aims to draw attention to alternate sports and athletes

adidas has launched its latest initiative #FanTheFire to focus attention on athletes who pursue lesser followed sports. The digital film features Nishchay Luthra, an Indian Figure Skater who has won 4 international medals for India and is a 6-time National...
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Footwear brand Trase reacquired from Upscalio, raises $0.5mn

Trase was acquired by Upscalio in 2021 as part of its strategy to build a diversified portfolio of brands...
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