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Aarti Ahuja

Brands keep formal ethnic wear relevant in India

Everyone is a global citizen today thanks to a world without borders – at least on the world wide web that is! Globalisation is often synonymous with westernisation, so when it comes to the way people want to be...

Women’s online formal wear market yet to take off

The online story in India hasn’t left any category untouched, then be it apparel or education. However, there is one category which has a lot of catching up to do online is the formal wear segment. We take a...
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Indus Valley Cosmetics to Invest ₹40 Crores in R&D

The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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