ECOSYSTEM INFLUENCER CONNECT
Both online and offline retail has evolved across all planes over the last few decades and now with COVID, the evolution has received an accelerated push. But the whole emphasis all across retail is on customer experience, which leads to retention. Hear the experts give an overview of the idea of customer retention with some trends to keep at bay!
Touch and buy were on a halt for the better part of this year. That phase made brands look for ways to connect better with their customers and marketplaces was one of the easiest ways to reach out to the customer base. But then, what about personalization? How are customers reacting to new experiences and how are marketers making it possible?
The home segment has received maximum impetus for growth over the last few months, with WFH becoming the norm. However, fulfilling orders on time overcoming logistics and other on-ground challenges has made brands win customer loyalty. But the mechanism a retailer/brand put in place for order fulfilment made all difference. What's that strategy to connect the dots at every touchpoint?
Customer 360 Strategy is a series of digital broadcasts aimed at exploring and disseminating unique intelligence on retailing in a constantly evolving consumer landscape. Themed on ‘Enabling Intelligent Retail’, the series comprises three virtual discussions, including one each on Apparel, Fashion Accessories and Lifestyle Products, to be conducted on December 22, 2020, January 8, 2021 and January 29, 2021, respectively. Featuring noted industry leaders and domain authorities, Customer 360 Strategy will offer powerfully unique insights to successfully navigate both challenges and opportunities of the Omnichannel consumption ecosystem of today.
Event Design: Keynote speak, Panel Discussion, Product Showcase
Vivek Mehta is CEO, MAS Brands. Mr. Mehta is responsible for developing and executing the company’s strategy of expansion in India and his role includes oversight and leadership for carrying out the country’s overall performance and alignment with the company’s vision and goals. He has been with MAS since May 2013.
Prior to this he was Country Head and General Manager for Callaway Golf India. Mr Mehta was instrumental in setting up Callaway in India ( 2009 ). Before Mr. Mehta was in a senior leadership position in the company’s Global Operations function.
Prior to joining Callaway Golf, Mr. Mehta served in senior managerial roles at Whirlpool Corporation in Benton Harbor, MI and i2 Technologies, Dallas, TX .
He has held roles with increasing responsibility over the last 20 years in different functions – sales, marketing, operations, business development & consulting. At Whirlpool and i2 Technologies he was responsible for the execution of some key strategic global projects in USA, Asia, Europe and Latin America.
Mr. Mehta holds a degree in Mechanical Engineering from the Indian Institute of Technology Delhi (IIT-D ) and an MBA from the Indian Institute of Management Ahmedabad (IIM -A).
He has also attended several executive programs over the last 10 years including Leadership programs at Stanford & Center for Creative Leadership over the last 10 years.
Mr Mehta is a passionate golfer and has been playing for the last 10 years. He is passionate about sports and besides golf likes playing tennis and reading
Entrepreneur with a passion for Internet D2C businesses, Keen observer/learner of online consumer behavior and trends
Senior management professional with a range of experience across diverse functions like Consumer Lifecycle Management, Business Analytics, People Practices, Market Development, Channel Partnerships.
Specialties: Innovation in customer facing initiatives for diverse markets across the globe, Passion for start ups and implementing value added solutions
GreenHonchos is one of the largest 360-degree eCommerce Consultants & Service Providers in India. From startup Brands who need a one-stop-shop cart to large established Brands of International repute who target record sales – they run effortlessly on GreenHonchos technology. They help Brands scale their e-commerce by providing consulting and services across Technology, Marketing, Operations and Marketplace Management.
As a full stack eCommerce consulting company that integrates strategy, technology and consumer experience to build & manage retail brands online, Green Honchos’ direct-to-consumer web-commerce offerings enable brands to scale seamlessly with a focus on profitable growth.