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Career History
  • Bestseller India.
    CIO, Head of Supply Chain & Captive Ecommerce Aug 2012 – present
  • Future Supply Chain Solutions Ltd.
    Head of Information Technology Apr 2011 – Aug 2012
  • Future Knowledge Services Ltd.
    Head of Solutioning and Packaged Applications Mar 2010 – Mar 2011, Head- SAP Mar 2007- Mar 2009
  • Vishal Retail Ltd.
    Head IT Apr 2001 – Mar 2007
  • Futurecom
    Product Manager Jun 1996 – Apr 2001
Key Learnings
  • Find what you love
  • Believe you can change the world
  • Embrace failure
3 Game-Changing Technologies

Generative AI embeded in work processes

Augmented Reality /Virtual Reality

Robotics and Automation

Tech Mantra
  • Keep things simple
Key Implementations In Last 2 Years
  • Merchandising
  • Planning solution
  • Digital POS
Impact of the Implementations

Better control and transparency in the entire planning and execution process and better customer experience.


Founded in Denmark in 1975, Bestseller (Bestseller India’s parent company) sells products in 70 countries across Europe, Asia, North America, South America, Oceania and the Middle East. The wholesale business is spread to more than 16,000 multi-brand and department stores globally.
It has 2,700 branded retail stores in 32 countries globally of which the company owns around 2,100 whereas the others are operated by partners as per its website. Bestseller India had a total of more than 400 exclusive brand outlets and over 1,600 shop-in-shops in October 2023.

About ETP

ETP Group is a leading Unified Commerce Solutions company with a 35-year track record of delivering top-of-the-line retail technology products across 24 countries in Asia Pacific. ETP's strength lies in its ability to provide robust and innovative retail solutions built with the latest technology, architecture, and design. ETP's comprehensive suite encompasses a broad spectrum of retail needs, from omni-channel POS and retail store operations, CRM and loyalty management to unified promotions, inventory management, order management systems, product information management, and seamless integration with marketplaces and e-commerce platforms.