Google News
Home Digital Praveen Srikhande


Key Implementations in Last 2 Years
  • Multi-brand consumer website/ app launched
  • SAP S4Fashion implemented
Impact of the Implementations

Enables consumers to shop for all lifestyle brands on one website/ app.

Career History
  • Aditya Birla Fashion & Retail Ltd.
    CDIO (Nov 2018 – present)
  • Aditya Birla Group
    Joint President (Feb 2016 – Oct 2018)
  • Sutherland
    Senior Vice President – IT (Jun 2011 – Jan 2016)
  • WNS Global Services
    Senior Vice President – IT (Mar 2004 – Jul 2011)
  • Asianet Satellite Communications
    Senior Vice President (Jul 2002 – Mar 2004)
  • Hathway Cable & Datacom Pvt. Ltd.
    Chief Technology Officer (Jan 1998 – Jun 2002)
3 Game Changing Technologies
  • Gen AI
  • Circular fashion
  • Social commerce
Tech Mantra

Devil is in the detail

Aditya Birla Fashion and Retail Ltd.

Aditya Birla Fashion and Retail Ltd. is a part of the leading Indian conglomerate, The Aditya Birla Group. It has a portfolio of 25+ most-loved apparel brands in India. ABFRL has made significant strides in expanding its digital commerce capabilities with D2C websites/apps and building leading presence on marketplaces.

About ETP

ETP Group is a leading Unified Commerce Solutions company with a 35-year track record of delivering top-of-the-line retail technology products across 24 countries in Asia Pacific. ETP's strength lies in its ability to provide robust and innovative retail solutions built with the latest technology, architecture, and design. ETP's comprehensive suite encompasses a broad spectrum of retail needs, from omni-channel POS and retail store operations, CRM and loyalty management to unified promotions, inventory management, order management systems, product information management, and seamless integration with marketplaces and e-commerce platforms.