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Key learnings

Be adaptable and agile to keep up with the ever-changing world
There is no shortcut for growth, so open up to new ideas, continuously learn and have a die-hard hunger for learning
Master the art of authentic storytelling to connect with your consumers

Impact of the Implementations
  • Increased brand visibility across 360-degree platforms
  • Consistent growth in Social media following with healthy engagement rate
Career History
  • United Colors
    of Benetton India Head of Marketing and Public Relations Sep 2022 – present
  • BMW
    India Lead Marketing at MINI Apr 2019 – Sep 2022
  • Dreamz Growth
    Officer Chief Growth Officer Aug 2018 – Apr 2019
  • Miss India Worldwide
    India 2015 Marketing & Public Relations Consultant May 2015 – Aug 2015
  • BMW India Marketing
    Communications Manager Jan 2011 – Nov 2011
  • Natuzzi India
    Head of Marketing Jan 2010 – Dec 2010
  • Marks & Spencer
    Reliance India Pvt. Ltd. Marketing Manager Nov 2008 – Jan 2010
  • Benetton Group
    Brand Communications Manager Mar 2005 – Oct 2008
  • Ogilvy Senior
    Account Executive Feb 2004 – Feb 2005
  • McCann – Erickson
    Project Manager Mar 2002 – Feb 2004
Top Marketing Strategies Aided By Technology

A digital-first approach using generative AI to not only collect and analyse vast data but also aid in customising solutions at every stage of customer lifecycle.

Developing a hyperlocal approach with personalised marketing campaigns will resonate and engage with customers and drive traffic both online and offline.

Business Mantra

Channelise your passion, build connections to foster meaningful long-lasting relationships and lead with empathy, integrity and commitment.

About ETP

ETP Group is a leading Unified Commerce Solutions company with a 35-year track record of delivering top-of-the-line retail technology products across 24 countries in Asia Pacific. ETP's strength lies in its ability to provide robust and innovative retail solutions built with the latest technology, architecture, and design. ETP's comprehensive suite encompasses a broad spectrum of retail needs, from omni-channel POS and retail store operations, CRM and loyalty management to unified promotions, inventory management, order management systems, product information management, and seamless integration with marketplaces and e-commerce platforms. .