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E-Commerce Strategy Adopted in last two years

Omnichannel for FabIndia

Top Priorities for your E-Commerce Business
  • Experience and delivery service
  • Making it easy for the customer
Career History
  • Fabindia Ltd.
    Chief of E-commerce Aug 2023 – present
  • Capillary Technologies
    VP – E-commerce Aug 2020 – Jun 2023
  • Fabindia Overseas Pvt. Ltd.
    Head of E-commerce Jul 2014 – Aug 2020
  • Trent Ltd.
    Business Head – E-commerce Jul 2009 – May 2014
  • Sify Technologies
    Business Head – E-commerce Aug 2007 – Apr 2009
  • Eoffice Planet India Pvt. Ltd.
    Senior Manager Dec 2001 – 2007
  • Dishnet DSL Ltd.
    Senior Executive 1999 – 2001
Key Learnings
  • Keep it simple
  • Do the basics right as it covers 90%
Omnichannel Mantra

Keep customer experience at the centre of decisions


Fabindia, a consumer lifestyle platform for handcrafted products made by artisans from across India, was incorporated in 1960 by John Bissel. The company has a diverse portfolio of lifestyle products across apparel and accessories, home and lifestyle, personal care and organic food categories. It has 309 Fabindia stores and experience centres, 74 organic India stores and a network of retail touchpoints for organic India.

About ETP

ETP Group is a leading Unified Commerce Solutions company with a 35-year track record of delivering top-of-the-line retail technology products across 24 countries in Asia Pacific. ETP's strength lies in its ability to provide robust and innovative retail solutions built with the latest technology, architecture, and design. ETP's comprehensive suite encompasses a broad spectrum of retail needs, from omni-channel POS and retail store operations, CRM and loyalty management to unified promotions, inventory management, order management systems, product information management, and seamless integration with marketplaces and e-commerce platforms. .