WHY CONVERGENCE
With the advent of e-commerce and mobile shopping, an omnichannel experience is a must for consumers. Looking at the dire of providing an omnichannel experience, retailers cannot afford to take this for granted. Leading retailers already leveraging omnichannel supply chains are trying to further personalize, unify and distinguish their customer experience, while many longstanding businesses are still wondering how to tackle this disruptive technology and retain customer loyalty against online giants. Workloads, workforce requisites, and operational costs are all likely to overshoot if the entire omnichannel system is not carefully designed, operated, automated, and continually optimized..