Challenges Faced

Managing a vast network of dealerships across India came with operational complexities that impacted online performance and customer reach:

Inconsistent Listings Across Dealerships: Many dealer profiles contained inaccurate or incomplete information, such as incorrect names, addresses, or phone numbers. This inconsistency weakened local SEO rankings and made it difficult for customers to find verified information.

Low Visibility in Local Search Results: The brand’s dealerships were underrepresented in local “near me” searches, missing opportunities to engage potential buyers looking for nearby options.

Difficulty Showcasing Product Availability: Keeping vehicle models and promotional offers updated on GBPs proved difficult. This affected how often new stock and deals surfaced in search results, limiting exposure and relevance.

Loss of Competitive Edge: The inconsistent digital presence reduced the brand’s ability to compete with rivals in local markets. Without timely, location-specific updates, the company struggled to engage high-intent buyers and capture demand.

Digital Optimisation at Scale

To tackle these challenges, the company partnered with SingleInterface to deploy its hyperlocal marketing platform for dealership-level digital optimisation at scale. The platform’s implementation resulted in the following outcomes:

Location-Specific Pages for Every Dealership: Dedicated web pages were created for each location, listing accurate dealership information, available stock, and key services. This helped bridge the gap between digital discovery and physical visits while improving SEO relevance.

Optimised Google Business Profiles: By updating and standardising GBP details – store hours, contact info, vehicle availability, and services – the company boosted visibility in local searches. These enhancements led to higher foot traffic and stronger engagement.

Lead Generation Tools: The SingleInterface platform further enabled structured lead-capture features including enquiry forms, product tags, clickable phone numbers, and highlighted nearby dealerships. Reviews, social content, and amenities like parking availability were also visible on Google search, adding depth to local listings.

Seamless Phygital Experiences: The approach ensured consistency between digital touchpoints and offline dealership interactions. Customers could easily find relevant information online and experience the same reliability in person, creating smoother, more personalised buyer journeys.

Key Results Achieved

After optimising the digital visibility for all its dealers through the SingleInterface platform, the company observed a 60% boost in local visibility across Google Business Profiles and search maps, making its dealers much more discoverable than before.

It also registered a whopping 160% increase in customer leads and inquiries, unlocking significant new business opportunities. 

Further, a total of ₹21 crore in additional revenues was unlocked with 42 commercial vehicles sold in just three months.

Ultimately, stronger online presence translated into improved market authority, deeper customer trust, and greater confidence within the leadership team to expand digital initiatives.

Conclusion

The experience of India’s leading heavy commercial vehicles manufacturer illustrates how a hyperlocal digital strategy – grounded in consistent, accurate listings and localised engagement – can transform the performance of even the well-established brands. By focusing on discoverability, relevance, and operational scale, the company unlocked substantial revenue growth and set the foundation for long-term digital success across its dealership network.