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Vikas Lachhwani

Co-Founder MCaffeine, a start-up brand that uses coffee extracts to make a line of personal care products and wants to grow ainto India’s first caffeinated persoanl care brand
Building newage brands in the social-digital age

Building new-age brands in the social-digital age

Not too long ago, building an FMCG brand was about market surveys and establishing distribution networks. The new social-digital paradigm has decimated most if...