Vikas Lachhwani
Co-Founder MCaffeine, a start-up brand that uses coffee extracts to make a line of personal care products and wants to grow ainto India’s first caffeinated persoanl care brand
Building new-age brands in the social-digital age
Not too long ago, building an FMCG brand was about market surveys and establishing distribution networks. The new social-digital paradigm has decimated most if...
