Sandeep Puri, Anam Qamar and Shalki Goel
Sandeep Puri is Associate Professor, Asian Institute of Management, Manila, Philippines; Anam Qamar and Shalki Goel are MBA students at Institute of Management Technology, Ghaziabad.
Private Label: The trump card in the retailer’s profitability toolkit
Private labels are increasingly becoming the weapon of choice among retailers in their battle for customer loyalty and control of distribution channels. Retailers are...
