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Rajendra K Aneja

Rajendra K Aneja
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Rajendra K Aneja is a retail veteran with experience of working for 28 years with Unilever in Asia, Latin America and Africa. He has a vast repository of knowledge and experience in the Sales domain

15 Shopping & Business Discontinuities In COVID-19 Times: Consumer Behaviour, Retail,...

COVID-19 is an unprecedented crisis in the history of mankind. As if now, there is no readymade solutions in a manual or a business...
Selling to 10 million grocers in India

Cracking the challenge of selling to 10 million grocers in India

Selling is as old as the hills. It started with Eve persuading Adam to eat the forbidden apple. This ancient art, at first so simple,...

“The politicis of Organised Retail will be short – Lived”

The time for retailing in India, as an organised industry, has arrived.Indian retail should be granted industry status immediately. There need not be any...