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Rajendra K Aneja

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Rajendra K Aneja is a retail veteran with experience of working for 28 years with Unilever in Asia, Latin America and Africa. He has a vast repository of knowledge and experience in the Sales domain. He was the Managing Director of Unilever Tanzania, is an alumnus of Harvard Business School and the author of books entitled, 'Rural Marketing across Countries' and 'My Experiences in Modern Retail'. He is a Management Consultant.

Organised Retailers Can Partner in Vaccinations

The COVID-19 pandemic has caused momentous disruptions among the brick-and-mortar retailers in the West, especially in the USA and the UK. Many of them...

How retail can accelerate vaccinations and return to normalcy

“So, launching Wheel powder, is really sweating blood,” opined Dr. Ashok Ganguly, the Chairman of Hindustan Lever in 1989, as we worked through the...

15 Shopping & Business Discontinuities In COVID-19 Times: Consumer Behaviour, Retail,...

COVID-19 is an unprecedented crisis in the history of mankind. As if now, there is no readymade solutions in a manual or a business...
Selling to 10 million grocers in India

Cracking the challenge of selling to 10 million grocers in India

Selling is as old as the hills. It started with Eve persuading Adam to eat the forbidden apple. This ancient art, at first so simple,...

“The politicis of Organised Retail will be short – Lived”

The time for retailing in India, as an organised industry, has arrived.Indian retail should be granted industry status immediately. There need not be any...