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Priyanka Dasgupta

It’s time to tweak strategy for global brands in different markets

At a time when market-driven dynamics are ruling the roost, global brands are doing all they can to bend their strategies and suit diverse...

Indian retailers gearing up for the upcoming festive season

The festive season is round the corner and both Indian retailers and consumer brands are leaving no stone unturned to hit the right note...

Retailers up their ante to combat weakening consumer sentiments

Global retailers are once again fighting their biggest battle – reluctant consumers. With the holiday season closing in, retailers are resorting to newer strategies...

The Design Advantage: A Differentiation

Manish Jain, Director of the Dehi-based Shark Design Studio, tells Priyanka Dasgupta how retailers are leaving no stone unturned to create unique shop-fittings that...

“Malls the world over are increasingly becoming more hospitality-focussed”

Donna P. Childs, Principal with the US-based design firm TVS Design, says there is no successful formula for a good mall design but some...

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