Lee Smith
Lee Smith is the Global Head of Shopper at TNS and has been studying shoppers since 1994. She works with a range of clients across global FMCG organisations and her past experience includes apparel, accessories, luxury, food and furniture retailers.
How brands will win in grocery’s e-commerce boom
The next explosion in e-commerce growth will come from groceries and other FMCG categories. When spending on those items shifts online at scale, it...
How brands will win in grocery’s e-commerce boom
FMCG marketers, in order to protect their share, need to find a strategy for online shopping that is as effective as their offline approaches...
