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Lalit Mohan

Celebrity Endorsements: Breaking Through the Blur

A guide to mastering celebrity endorsements in the age of overexposureIn an era where consumers are bombarded with thousands of ads daily, standing out...

Why Zudio is a masterclass in omnichannel strategy

While Zudio has considerable digital visibility it is intended to drive footfall to its more than 500 storesIn the ever-evolving landscape of Indian retail,...

About Me

Lalit Mohan leads customer success for brands across North India and Bangladesh at Capillary Technologies, exploring ways to enhance customer loyalty and engagement.
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Zepto achieves 120% revenue growth in FY24, reports strong financial performance

Zepto reduced its absolute losses, with PAT as a percentage of revenue improving significantly from -63% in FY23 to...

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