Anurima Das

E-commerce shopping will get more experiential, says Kumar P. Saha of ndhgo

ndhgo founder Kumar P. Saha speaks about the evolution of e-commerce and how his company is helping retail ecosystem players to make the most of the lucrative online opportunity E-commerce is a 1.8 trillion ($25.75 billion) market in India with...

Liberty Shoes: Stepping up Online

How Liberty Shoes Ltd. reinvented its online business to emerge as an omni-channel player that is relevant to its customers By Anurima Das The journey of Liberty Shoes Ltd. started in 1954 with the founders making just 4 pairs of shoes...

About Me

A versatile research & communications professional Anurima Das has been working in the B2B space for almost a decade now. She has an eye on the D2C ecosystem and a knack for 'tech stories'. Brands, technology evolution and a brewing conversation around 'digital transformation' over a hot cup of tea get her going.

Latest News

Menswear brand Snitch to enter offline market

Brand’s first offline flagship store is set to open on 4 July 2023 at Jayanagar, Bengaluru Bengaluru: Bengaluru-based men's online clothing...

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