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Vismay unveils its first store in Nellore

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Bengaluru: Vismay, a Kerala-based women’s fashion brand, has launched its latest store in Nellore, Andhra Pradesh. Located in MGB Felicity Mall, this new opening reflects the brand’s continued focus on expanding its footprint across high-potential tier-2 and tier-3 markets.

The brand’s design approach, grounded in fluid silhouettes, breathable fabrics, and contemporary Indian aesthetics, aligns well with the tastes of Nellore’s shoppers. Their appreciation for bright palettes, detailed prints, and well-fitted ethnic wear is reflected in the store’s curated offerings.

As Vismay’s first store opening of the financial year, Nellore stands as a step forward in its larger retail strategy—focused on regional relevance, deeper customer engagement, and long-term growth.

Vismay’s journey dates back to 2004 as it emerged under the umbrella of Novelty Textile, a wholesaler housing an  array of over 13 clothing brands today. Since launching its initial retail outlet in 2016, Vismay has expanded its presence, currently boasting a network of over 35 stores spanning across more than 30 cities nationwide, as per its official website.

The company aims to operate approximately 100 exclusive brand outlets and 50 multi-brand outlets over the next two years.

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