‘Retail Level-up: The Entertainment Edition’, report by real estate consulting firm CBRE, in collaboration with Invest India, the country’s official investment promotion and facilitation agency, analyses the evolving landscape of the country’s entertainment segment spread across diverse retail formats including developers, family entertainment centre (FEC) operators, and amusement & theme park players.
The survey engaged over 700 respondents across key demographic groups and respondents were drawn from major urban centres such as Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Pune, and Kolkata, among others.
The findings offer forward-looking insights into consumer preferences, demand trends, and the increasing convergence of retail and entertainment in India’s urban markets. The report aims to serve as a strategic guide for developers, operators, and investors looking to capitalize on the growing experiential economy.
Key findings of the report are:
- ‘Amusement / Theme Parks’ and ‘Bowling Alleys’ rank as the most popular experiences that respondents have participated in at least once.
- Nearly 35% of Gen Z respondents preferred high streets for retail experiences, and 31% of all respondents favoured standalone experience centres.
- Nearly 90% respondents stated they were open to spending up to Rs 4,000 per month on experiences. Notably, the Rs 1,000 to Rs 2,000 price range emerged as the most popular spending bracket among them.
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