This partnership marks another step in Boldfit’s mission to redefine fitness branding in India, placing athletes at the heart of product creation
New Delhi: Fitness and sports gear brands Boldfit has announced onboarding Team India pacer Arshdeep Singh as its latest brand athlete. Arshdeep joins the Boldfit squad alongside cricketer KL Rahul, who is the brand’s first investor and a driving force behind its athlete-first philosophy, the company said in a release on Monday.
The announcement was unveiled through a cheeky, highly viral social media carousel featuring a casual exchange between KL Rahul and Arshdeep, followed by visuals of Arshdeep in Boldfit gear. The Gen Z-style launch struck a chord with India’s fitness-first youth, garnering strong engagement and admiration.
“I have always believed in doing things with full power, on and off the field. Boldfit gets that vibe. It’s not just good-looking gear—it’s made for how athletes train, recover and live. I’m excited to build this,” said Arshdeep Singh.
“We started Boldfit to create a brand rooted in real athletic journeys. KL Rahul gave us that foundation. With Arshdeep coming on board, we’re doubling down on our mission to make Boldfit an athlete-first, performance-led brand. We’re excited to co-create products with Arshdeep, tailored for the Indian fitness consumer,” said Pallav Bihani.
Founded in 2018, Boldfit is a Bengaluru-based fitness and sports brand dedicated to creating high-performance athletic wear and equipment for those who push boundaries. With innovation, quality, and inspiration at its core, Boldfit is on a mission to support champions at every level—empowering them to train, recover, and live boldly.
