‘Serve’ offers over 2 million products from more than 350 domestic and global brands
New Delhi: Amazon Fashion has rebranded its GenZ-dedicated online storefront from ‘Next Gen Store’ to ‘Serve’.
The online store has seen 3X growth in Gen Z customers and a 40 per cent year-on-year increase in shoppers from Tier II and III cities like Chandigarh, Kochi, Patna, Nagpur, Jaipur, and Surat, since April 2023, a company statement said.
‘Serve’ offers over 2 million products from more than 350 domestic and global brands, including new additions like Barcino, Tokyo Talkies, Highlander, The Bear House, Diljit x Levi’s, Mokobara, Casio, Chumbak, Cosrx, and Moxie.
The store features monthly trend updates, seasonal lookbooks, and creator-curated style edits, reflecting micro-trends like Y2K revival, gender-fluid fashion, dopamine dressing, K-beauty, minimal glam, and conscious fashion.
Amazon Fashion is an in-app category of the e-commerce major.
