The distribution scale-up forms part of DRRK’s broader growth strategy, which includes deeper penetration into domestic markets
New Delhi: DRRK Foods has announced its plans to expand its domestic distribution network by 50% by the end of 2025. The move is aimed at accelerating the growth and accessibility of its flagship Crown Basmati Rice brand across urban and emerging markets, the company said in a release on Monday.
Currently associated with approximately 150 distributors nationwide, the company intends to more than double this number over the next two years. As part of this expansion, DRRK Foods is actively seeking to onboard strong super stockists with an FMCG background to build a more agile and widespread distribution ecosystem.
“As consumer trust in quality Basmati rice continues to grow, we’re doubling down on expanding Crown’s reach across India and key international markets,” said Vikram Marwaha, Joint Managing Director of DRRK Foods. “This distributor network expansion is a key strategic step to strengthen the retail presence of our flagship brand and to make premium Basmati more accessible to consumers across tier 1, 2, and 3 cities.”
The Crown brand has carved a niche in the premium rice segment through a strong combination of quality, authenticity, and trust. DRRK Foods’ commitment to rigorous quality control, technological innovation, and efficient logistics has earned the company a distinguished reputation both in India and globally.
The distribution scale-up forms part of DRRK’s broader growth strategy, which includes deeper penetration into domestic markets and expanding its international footprint. With premiumization and consumer trust at the core of its business philosophy, DRRK Foods is poised to lead the next phase of growth in the Indian Basmati rice industry.
Founded in 1967 by Mr. Mahinder Pal Ji, DRRK Foods has grown from a humble start into one of India’s leading rice manufacturers and exporters. Today, the company stands as a symbol of quality, tradition, and innovation in the global rice trade. Its flagship brand, Crown, represents the finest in authentic Basmati rice, enjoyed by consumers around the world.
