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Mukesh Bansal unpacks AI’s role in retail at PRC 2025

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In the thought-provoking fireside chat, Bansal offered sharp insights into the opportunities and challenges AI presents for both emerging and established brands

Mumbai: On the first day of Phygital Retail Convention (PRC) 2025, India’s foremost retail intelligence gathering, Mukesh Bansal, the renowned entrepreneur and Founder of Myntra, Cure.fit, and Nurix—shared compelling insights into the transformative role of artificial intelligence in the retail sector.

In the thought-provoking fireside chat titled ‘AI in Retail’, hosted by by Anish Trivedi, President & CEO of Alenka Media, Bansal explored how AI is revolutionising everything from consumer engagement and personalisation to inventory management and operational efficiency.  Drawing from his vast entrepreneurial journey, Bansal offered sharp insights into the opportunities and challenges AI presents for both emerging and established brands.

As India continues to assert itself as the world’s fastest-growing retail market, the session underscored AI’s role as a key driver of scale, efficiency, and competitive edge in the years ahead.

PRC 2025 is taking place at Jio World Convention Centre, Mumbai on May 7–8, 2025. Presented by Inorbit Malls and powered by Mufti, the event will explore the compelling theme ‘Infinite India – The World’s Fastest Growing Retail Market,’ bringing together visionaries, changemakers, and leaders from retail, shopping centers and ancillary retail industry.

Organised by IMAGES Group, this year’s convention will delve into the vast potential of India’s rapidly evolving consumer ecosystem—shaped by digital innovation, a youthful demographic, and the seamless blending of physical and digital retail.

Spanning two action-packed days, the event will host over 3,000 retailers, 300+ speakers, and 1,000+ brands across 30+ sessions. The agenda features an engaging mix of keynotes, expert panels, workshops, and live showcases, all curated to equip attendees with transformative insights for the next phase of growth in retail and consumer business.

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