The store offers a curated edit of the label’s prêt and couture collections across womenswear and menswear
Bengaluru: Luxury ready-to-wear brand brand Nirmooha by Prreeti Jaiin has launched its first flagship in Fort, the heart of Mumbai’s historic heritage precinct.
The store offers a curated edit of the label’s prêt and couture collections across womenswear and menswear. This marks a key milestone for the label following its recent debut showcase at Paris Fashion Week 2025.
“Opening our first flagship store is a proud moment, it’s a vision we have worked towards for a long time. Every element, from the interiors to the detailing, reflects our story and signature style. Our ensembles are for the contemporary individual – modern in spirit, yet grounded in tradition and a strong sense of self”, said Founder and Creative Designer Prreeti Jaiin Nainutia.
Nainutia founded Nirmooha in 2016 as a creative haven-a space that blends classic embroideries with modern silhouettes.
The new store also features ‘Shree’ – the collection showcased at Paris Fashion Week 2025, rooted in the idea of transformation, with sculpted silhouettes, gold accents, and a palette of jewel tones and neutrals.
