Spanning over 1,350 sq. ft., the newly launched store is located on the first floor of Phoenix Market City Mall, Kurla West
Mumbai: The House of Rare has launched its first unified Rareism and Rare Ones store in Mumbai, the company said in a press release.
Spanning over 1,350 sq. ft., the newly launched store is located on the first floor of Phoenix Market City Mall, Kurla West. With this launch, The House of Rare brings together fashion-forward offerings for mothers and their little ones under one roof.
“With the opening of this unified store in Mumbai, we are bringing our Rareism and Rare Ones customers together in a thoughtfully designed space that celebrates modern Indian families. We see this as a pivotal step in expanding our retail footprint and giving our consumers more of what they love – style, comfort, and a shopping experience tailored for both women and young boys,” said Abhishek Srivastava, Chief Brand Officer, Rareism.
The House of Rare launched Rare Ones in 2024, a kidswear line specifically to cater to boys of age 6-16. The Mumbai store is the first of many such concept stores The House of Rare plans to open across India in the coming year.
Established in 2015 under the Radhamani Textiles umbrella, led by Manish Poddar (Chairman, Radhamani Textiles) and Akshika Poddar (Managing Director, Radhamani Textiles), The House of Rare has bloomed into a multifaceted fashion powerhouse.
The company is home to womenswear label Rareism, menswear brand Rare Rabbit, kidswear line Rare Ones and streetwear and shoes line Rare’Z a with more than 170 stores across the country.
