Located at Mall of Asia, the new outlet marks the brand’s fourth physical store in India
Bengaluru: Ed-a-Mamma, the homegrown sustainable clothing and lifestyle brand for children and mothers, has opened its first standalone store in Bengaluru.
Located at Mall of Asia, the new outlet marks the brand’s fourth physical store in India, and the first in the South, as the brand scales thoughtfully in partnership with Reliance Retail Ventures Ltd. (RRVL).
Founded by actor and entrepreneur Alia Bhatt, Ed-a-Mamma offers kids wear, maternity wear, and early learning products
“Ed-a-Mamma’s first offline store in Bengaluru is a significant milestone for our brand and a dream come true for me!” said Bhatt. “We began as a small, homegrown business, and with the right partnership with Reliance and a shared purpose, we’ve been able to grow our world to include clothing, books, toys, and so much more—all designed to nurture a love for the planet. I’m excited for Bengaluru’s families to experience everything we’ve built with so much heart.”
Located on the second floor of Mall of Asia, the 805 sq. ft. store has been constructed using sustainable materials, including eco-conscious fixtures and natural textures.
The product range includes kidswear (ages 0–14) made with natural fabrics and plastic-free trims, maternity and nursing wear, toys, including plush and upcycled linen dolls, with wooden toys launching soon and lifestyle accessories such as bags, hair clips, bedding, and gift sets.
Every kidswear garment comes with a seed ball potli, encouraging children to plant trees.
Since its launch in 2020, Ed-a-Mamma has grown into a full-fledged ecosystem of conscious living. In 2023, Ed-a-Mamma entered a strategic partnership with Reliance Retail Ventures Ltd. (RRVL), a move that has helped accelerate its growth and expand its retail footprint across the country.
