The Basics Woman’s mission is to offer sustainable, long-term wellness solutions without relying on quick fixes or synthetic treatments
The Basics Woman is a direct-to-consumer wellness brand founded in 2021 by Suchita A. Mukerji. Inspired by her personal journey with PCOS, Mukerji created the brand to fill a gap she experienced firsthand—finding effective, natural solutions for hormonal health.
With a background in clinical nutrition and a deep interest in Ayurvedic principles, she developed products aimed at addressing hormonal imbalances and reproductive wellness. The brand’s mission is to offer sustainable, long-term wellness solutions without relying on quick fixes or synthetic treatments.
The brand’s product line is deliberately minimal, with a focus on quality and purpose. Its flagship offering, Herbal PCOS Tea, has emerged as the best-selling product and is crafted to support women navigating the challenges of PCOS. In addition to this, the brand also offers hormone-balancing brews and herbal hair oils, all made with natural, thoughtfully selected ingredients.
Since its inception, The Basics Woman has remained bootstrapped, allowing the founder to maintain complete creative and operational control. Looking ahead, the brand aims for a 30% increase in revenue and has plans to launch new products that will broaden its wellness offerings and further support women’s health.
To ensure smooth operations and deliver a seamless customer experience, the brand leverages several key digital tools such as Shopify powers its e-commerce backend, while Shiprocket manages logistics and shipping. Meta Business Suite is used to handle social media engagement and marketing efforts. Operational efficiency is further supported through platforms like Bik for inventory and order management, and Shopflo, which helps optimise the checkout experience for higher conversion rates.
Community building plays a crucial role in the brand’s identity. Suchita’s openness about her personal health journey has helped forge a strong connection with customers, building a loyal community rooted in shared experiences and trust. The Basics Woman emphasises education, empowerment, and authenticity—encouraging women to take control of their health through informed choices and clean, natural remedies.
