The store is an interactive destination where technology, expert consultation, and real-time insights come together
Bengaluru: Consumer healthcare brand Frido has unveiled its first-ever experiential store in Pune, at Phoenix Marketcity Mall, Viman Nagar, the company said in a press release on Monday.
The store is an interactive destination where technology, expert consultation, and real-time insights come together. It features advanced foot scanner, which analyses pressure distribution, arch support, and posture alignment to offer a precise, personalised product fit.
Licensed podiatrists are available for free consultations, guiding customers on common issues such as flat feet, heel pain, and posture-related discomfort ensuring that every purchase is tailored to an individual’s specific needs.
“Bringing our first experiential store to Pune is more than a business decision, it’s a return to our roots, to the city that shaped our journey. But this store is also a leap into the future of wellness,” said Ganesh Sonawane, Co-Founder and CEO of Frido.
More than a store, the space also functions as a live research lab, allowing Frido’s R&D team to collect feedback, observe consumer behaviour, and refine future innovations in design, fit, and customisation.
“Our digital-first journey has been instrumental in scaling globally, but nothing matches the impact of real human connections. This store is designed with people at the center – to listen, learn, and co-create with our consumers. As we continue to expand in international markets, our offline presence in India reinforces our roots and helps us serve communities more effectively,” said Arif Khan, Co-Founder and COO of Frido.
Frido aims to expand its experiential store model across India, taking its mission of personalized comfort and foot health awareness to more cities.
