Tata CLiQ Fashion will host Decathlon’s extensive portfolio of over 5,000 products across 60 sport categories
Bengaluru: Multi-sports brand Decathlon has partnered with Tata CLiQ Fashion to strengthen its e-commerce presence and expand into new geographies across tier-2 and tier-3 cities, a press release said on Monday.
Tata CLiQ Fashion will host Decathlon’s extensive portfolio of over 5,000 products across 60 sport categories. The products includes an athleisure range for men, women, and kids in addition to sports, fitness & outdoor equipment, which spans across running, cycling, football, swimming, trekking, and a myriad of sports at the touch of a screen.
“We believe that sports have the transformative power to make societies healthier and happier and our alliance with Tata CLiQ Fashion is a step in that direction. By integrating technology and leveraging Tata CLiQ Fashion’s customer base, Decathlon is redefining the sports retail experience with greater convenience and inclusivity,” said Sankar Chatterjee, CEO of Decathlon India.
With delivery across over 24,000 pin codes in India, Tata CLiQ expands Decathlon’s reach, making its products & sports more accessible to consumers from metro cities to tier 1–4 locations.Â
“The sports and fitness category on Tata CLiQ Fashion is one of our top-performing categories with a significant contribution of revenue to our overall business. We are elated to expand our portfolio further with the availability of Decathlon’s exceptional quality and vast product range, as it aligns seamlessly with our vision to provide a complete sporting solution for every consumer,” said Gopal Asthana, CEO of Tata CLiQ.
Launched in 2016, Tata CLiQ Fashion by Tata Unistore, a Tata Group venture, offers a platform featuring over 4,000 brands. It also hosts specially curated stores like the Sneaker Store, Indie Finds, Lingerie Store, and Tata CLiQ Palette.
