Launching digitally to begin with, Angara plans to expand into physical retail in the coming months, aiming to offer experiential spaces for customers
Bengaluru: US-based fine jewellery brand Angara has entered the Indian market with a digital-first strategy, a press release said on Thursday.
In the coming months, Angara plans to expand into physical retail, providing experiential spaces where customers can interact with its exquisite collections firsthand. This omnichannel approach ensures accessibility for both digital-native shoppers and those who prefer the in-person experience before making high-value purchases.
The brand is present across the US, UK, and Australia. In addition to its US headquarters, Angara also has offices and facilities in Ireland, Canada, and Thailand, and caters to over 1 million customers worldwide.
Founded in 2005 by Indian-origin entrepreneurs Ankur and Aditi Daga, Angara carries forward their family’s 300-year legacy of gemstone expertise, redefining fine jewellery through deep-rooted craftsmanship and modern innovation.
What began as a vision to make high-quality gemstone jewellery available to a wider audience has grown into a $100 million powerhouse without external funding, proving the brand’s ability to scale and lead in an intensely competitive market.
“India’s jewellery market is at a fascinating inflection point. We have spent nearly two decades perfecting the online jewellery shopping experience for customers across the world, combining centuries of expertise with state-of-the-art technology. Now, we bring that experience to India, offering exceptional quality, unmatched customisation, and designs that celebrate individuality,” said Ankur Daga, Founder & CEO of Angara.
With its Indian entry, the brand aims to become a $1 billion brand in the next five years.
