Currently available online with nationwide delivery, Lucira will soon debut its flagship experience stores in key metros, followed by retail expansion across India and global markets
Bengaluru: Rupesh Jain, the digital jewellery pioneer who built online fine jewellery platform Candere, has launched his new venture, Lucira, a lab-grown diamond jewellery brand, a press release said on Thursday.
Lucira focuses exclusively on celebrating proposals, weddings, anniversaries, and personal achievements with intentional design and ethical brilliance.
Currently available online with nationwide delivery, Lucira will soon debut its flagship experience stores in key metros, followed by retail expansion across India and global markets. With a phased omnichannel growth strategy, the brand is poised to become India’s first global lab-grown diamond luxury house.
“Our vision is to create a premium, design-led fine jewelry destination that begins online and extends into beautifully curated physical spaces,” said Jain. “With AI-powered customization, virtual try-ons, and seamless e-commerce, we’re meeting customers where they are digitally native, value-conscious, and experience-driven.”
Jain founded Candere in 2013. A key milestone came in 2017 with its strategic merger with Kalyan Jewellers, which invested approximately 50 crore to enhance Candere’s supply chain and financial infrastructure. Kalyan later acquired Jain’s remaining 15% stake. Today, the brand operates over 140 stores across India.
