Tira unveiled its debut lifestyle collection, featuring a fresh lineup of tumblers and sipper bottle
Bengaluru: Reliance Retail’s beauty retail platform Tira is expanding its offerings by venturing into the lifestyle segment with a curated selection of beauty-adjacent essentials, the company said in a press release on Wednesday.
Just in time for summer, Tira unveiled its debut lifestyle collection, featuring a fresh lineup of tumblers in two sizes—1.2L and 600ml—along with a 1L Tira Sipper Bottle.
The new merchandise range will be available both online and in physical retail locations, allowing customers to discover the collection across all major brand touchpoints.
Future launches will span across categories such as hydration and wellness essentials, travel and utility accessories as well as apparel and self-expression products.
Reliance Industries Ltd’s retail division, Reliance Retail, introduced Tira as an e-commerce platform in February 2023 and subsequently, in April, unveiled its first flagship store located at Jio World Drive in Mumbai. Today, Tira operates over 13 stores across the country.
The offline stores offer a range of curated services and latest beauty tech tools, including makeup and skincare consultations, virtual try-ons, personalized beauty routines, and tutorials for Tira’s signature looks.
