In his new role, Malhotra will spearhead iD’s global journey, overseeing established operations in the GCC region and leading the brand’s entry into other markets
Bengaluru: Fresh food brand iD Fresh Food has appointed Shobhit Malhotra as Chief Executive Officer – International Business, effective immediately, the company said in a press release on Wednesday.
The strategic move aligns with the company’s broader ambition of taking its brand global, starting with visionary leadership and focused investments in growth and market expansion.
“Malhotra’s proven track record in leading business transformations across complex markets makes him a great fit for iD Fresh’s global ambitions. We are thrilled to welcome him to the iD family to lead the war against preservatives and chemicals,” said PC Musthafa, Chairman and Global CEO of iD Fresh Food.
Malhotra brings over two decades of leadership experience in the global consumer goods industry, having held senior positions at Colgate-Palmolive, Unilever, and PepsiCo.
In his new role, he will spearhead iD Fresh’s international journey, overseeing established operations in the GCC region and leading the brand’s entry into high-potential markets. His focus will be on product innovation tailored to local consumer preferences in each market, building strategic partnerships, and enhancing distribution networks.
“iD Fresh is not just a brand—it’s a movement towards healthier, more authentic food choices. I’m incredibly excited to be part of this journey and to contribute to building a globally trusted fresh food brand. The opportunity to scale a homegrown success story across new international frontiers is both humbling and energizing,” said Malhotra.
Since its inception in 2005, the Bengaluru-based company has produced and delivered a wide range of ready-to-cook, fresh Indian foods. Currently, iD caters across retail stores in India, UAE, USA and UK. The company continues to grow at 25% on revenue and a strong EBITDA margin.
