This fully omni-channel launch will see Supergoop! available across Nykaa.com, Nykaa Luxe, and Nykaa’s select retail stores
Bengaluru: Global sun care brand Supergoop! has officially launched in India, exclusively through omnichannel fashion and beauty retail company Nykaa, a press release said on Tuesday.
This fully omni-channel launch will see Supergoop! available across Nykaa.com, Nykaa Luxe, and Nykaa’s select retail stores.
“Sunscreen is now among the top three most-searched beauty categories on Nykaa, indicating growing curiosity but also a gap in daily SPF adoption. With Supergoop!’s innovative, skincare-first formulations, we aim to turn sun protection from an afterthought into a seamless and daily habit,” said Anchit Nayar, Executive Director and CEO, Nykaa Beauty.
Founded by Holly Thaggard, Supergoop! has been on a mission to change the way the world thinks about sunscreen for over 15 years.
“20 years ago, I launched Supergoop! to change the way the world thinks about sunscreen and I am super excited to partner with Nykaa to bring this mission to India, a land of heritage and energy. We hope everyone will join this revolution to make UV protection an instinctive daily habit and create a brighter, healthier future together,” said Thaggard.
Launched in 2012 by Falguni Nayar, Nykaa journey began as a digital‐first, consumer‐tech beauty company. Today, Nykaa has expanded its offerings to include fashion and B2B, launching platforms such as Nykaa Fashion, Nykaa Man, and Nykaa Superstore. Nykaa has also expanded into the Middle East through its omnichannel beauty offering ‘Nysaa’.
Over the years, Nykaa has steadily captured the hearts of consumers, serving 40 million customers through its online platforms and 221 offline beauty destinations (as of 31st December 2024).
