In his new role, Vasishth will oversee marketing its mixer-grinder range and newly launched premium small domestic appliances
Bengaluru: Kitchen solutions retailer Sujata Appliances has appointed Akshaya Vasishth as Chief Marketing Officer (CMO) for its appliances division, a press release said on Monday.
In his new role, Vasishth will oversee marketing its mixer-grinder range and newly launched premium small domestic appliances including hand blenders, breakfast appliances and irons.
With over 18 years of experience in the global FMCG sector, Akshaya brings a proven track record in driving brand growth, innovation, and digital transformation. His previous leadership roles include Sun Pharma, AbbVie APAC and Himalaya Wellness, Hamdard Foods, Mahindra & Mahindra and founding the digital health platform GCC+. He is an alumnus of IIM Lucknow.
“Vasishth’s dynamic leadership and deep marketing expertise come at a pivotal time for us as we expand into new categories and premium segments. His strategic vision will be instrumental in strengthening Sujata’s brand presence and driving the next phase of growth,” said Management, Sujata.
Established in 1979, Sujata Appliances continues to set industry benchmarks with its focus on NPD innovation, market expansion, and customer satisfaction, and is poised to further scale its market presence.
