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Self-care brand Kimirica launches new flagship store in Indore

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The 360-sq. ft. store is located at Phoenix Citadel, Indore

Bengaluru: Kimirica, an Indore-based self-care brand has strengthened its retail presence with the addition of a flagship store at Phoenix Citadel, Indore.

Spread across 360 sq. ft., the store follows a minimal architectural design and provides a 360-degree view of all the products at first glance.

“Buying self-care products online is convenient, but the process can leave you feeling devoid of that personal touch and experience. The Kimirica flagship store at Phoenix Citadel transforms online shopping into an immersive experience,” said Mohit Jain, co-founder of Kimirica.

Headquartered in Indore, Madhya Pradesh, Kimirica is a vegan skincare brand founded by Rajat Jain and Mohit Jain in 2012.

After operating in the personal care space for a decade, Kimirica forayed into skincare in 2021 with the launch of its 100% vegan products. The brand launched its first gifting studio at Kalpatru Grandeur in Indore in October 2022.

“We have already made our brand omnichannel but this is just the beginning. We have big plans to make ourselves more accessible to our customers and we are looking forward to expanding to over 100 stores in the future. We aim to spread our vegan, eco-friendly, and ethical approach to luxury self-care worldwide,” added Jain.

Today, Kimirica has over 40 retail outlets and kiosks as well as more than 20 stockists in India. The brand’s entire skincare range is available at its own e-commerce website, Kimirica retail stores, and online marketplaces including Amazon, Flipkart, Myntra, and Nykaa.

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