Avantra by Trends launches its first store in North East India

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The ethnic wear brand is opening its first store in North East India at Tezpur, Assam

Bengaluru:  Continuing its offline expansion spree Avantra by Trends launched its first store in North East India at Tezpur, Assam, announced Sudhir Dnyanval, business development head by Avantra by Trends in a LinkedIn post. The newly opened store is the brand’s 25th store across India.

Recently, the concept store chain opened its first store in North India. The outlet is situated at Lulu Mall, Golf City, Lucknow. Read more about it here. This week, Avantra by Trends also opened its fifth store in Bengaluru at Sector 7, HSR Layout.

Avantra is planning to open its third store in Chennai this week. Four months ago, the retailer launched its second store in Chennai at Velachery and its first store is situated at Chetty Road T Nagar.

Avantra by Trends was launched by Reliance Retail in September 2021 as an exclusive saree and women’s ethnic wear concept store in Bengaluru. Followed by the launch, the brand forayed into jewellery, accessories, and tailoring services and also collaborated with regional weaver clusters and third-party brands, including Nalli Silks and Pothys.

Avantra by Trends is present in nine states since its launch including Karnataka, Tamilnadu, Telangana, Andhra Pradesh, Kerala, Orrisa, West Bengal, Assam, and Uttar Pradesh.

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