The brand also plans to set forth digital content, edutainment-centric games, and casual games for kids
Bengaluru: Namasthe World, a newly formed children’s toy and gaming brand based out of Hyderabad, announced the launch of a holistic 360-degree experience in physical toys, digital content, edutainment-centric games, and casual games for kids in line with the Indian Government’s “Atmanirbhar Bharat Abhiyan”.
“Ours is a homegrown Indian brand, which is poised to make a place in the world market…locally made with a global presence is our mission. We aim to convey the idea that India is a multiethnic nation with a rich artistic heritage and multicultural talent. Namasthe World is an embodiment of that, deeply rooted in India with a global appeal, and what better than the kids market,” said Hareesh Vasi Reddy, business head of Namasthe World.
“We want to celebrate and empower children around the world through innovative and engaging toys and experiences that combine physical and digital elements that help in imparting education through a lot of fun,” added Reddy.
Namasthe World will focus on creating interesting and international standard IPs on different platforms of entertainment alongside plush/wooden toys, block and jigsaw puzzles, digital gaming, AI, AR/VR, and animation content creation completing the ecosystem.
The company has inked a deal with Rowan’s and Hamley’s as the official distribution partners to make the products available across Hamley’s stores and other sub-brands of Rowan’s both physically and digitally.
Priced at Rs 500 to Rs 10,000, the toys are already in production, said the company in a release. It added that digital assets are being developed in partnership with top gaming companies.