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Reliance Brands to open its first Valentino store in Delhi around Diwali

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Reliance Brands Ltd. is planning to open its first Valentino store in New Delhi later this month, further expanding the number of luxury labels under its portfolio.

Two people familiar with the development said the store will be located in DLF’s swish Emporio mall at Vasant Kunj. The mall is home to other top-end labels like Louis Vuitton, Gucci, Armani, Versace, and Coach among other brands.

Reliance Brands is opening the first Valentino store a year after the unit of Reliance Retail had signed a long-term distribution agreement with the Italian group. At the time of the announcement, Reliance Brands had said it will open one Valentino boutique each in New Delhi and in Mumbai, to begin with. The stores will sell Valentino’s complete fashion and lifestyle and footwear ranges for both men and women.

Reliance Brands, a division of Reliance Retail, has in the 15 years of its existence marketed around 100 luxury and bridge-to-luxury global brands in India including Armani, Ermenegildo Zegna, Jimmy Choo, Salvatore Ferragamo, Burberry and Bottega Veneta.