Softbank backed e-commerce company Meesho announced that the company has registered around 80% jump in the business with close to around 87.6 lakh orders on day one of the Mega Blockbuster sale. Tier 2,3 and 4 cities account for nearly 85% orders on the day one.
The company said that it has received orders from deep corners of the country such as Jamnagar, Alappuzha, Chhindwara, Davengere, Hassan, Gopalganj, Guwahati, Siwan, Thanjavur and Ambikapur.
“With a wide assortment of around 6.5 crore active product listings at lowest prices, the sale exemplifies Meesho’s mission towards democratising e-commerce for everyone,” it said. Fashion, beauty & personal care, home & kitchen, and electronic accessories were the top-selling categories on day one, while consumers bought everything from sarees to analog watches, jewellery sets, mobile cases and covers, bluetooth headphones, choppers and peelers in record volumes to fulfil their festive shopping aspirations, the company said.
“With around 85 % of orders and approximately 75 % of sellers coming from Tier 2 and beyond cities, we are humbled to have created a far-reaching impact in the deepest corners of the country. We will continue to fuel the discoverability of hyperlocal businesses and products, empower MSMEs and further boost accessibility and affordability for our heterogenous base of consumers,” Meesho CXO for Business Utkrishta Kumar mentioned on this.
